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Lessons to Learn from Gap’s Rebranding Disaster

Posted by Happypixel on October 23rd, 2010 at 02:59pm

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Creating logos can form a large part of some graphic design careers. If that logo is for an entire company, then you have a huge responsibility on your shoulders. Here are three important things Gap’s recent failure at rebranding their own logo should teach you not to do:

1. Don’t underestimate the public’s awareness of design

As […]

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